The Mango Girl is an organic and cruelty-free skincare brand.

The Mango Girl needed to level up its social media presence to better reach its ideal customers.

After a discovery session, we conducted market research and analyzed social platform analytics to narrow down her audience and craft a strategy. We identified the 3 main pillars of content the audience needed to trust The Mango Girl: education, inspiration, and promotion. Educating consumers on the natural ingredients and their benefits was (and still is) priority. Inspiring customers to invest in themselves to be their best is a reflection of the brand's values. Promoting current and new products is important to let customers know about what it offers.

We have continued to refine the branding and content strategy carried out on Instagram, Pinterest, and Twitter.